Gifting

Gift Giving in the Modern Age

October 18, 2017
Friends gift giving

Gift giving is so much more than just handing someone a wrapped object — it’s the way we communicate with one another. It’s how we tell someone “I’m happy for you,” “I was thinking of you,” or “I hope this makes you feel better.” But the rules of gift giving aren’t as rigid as they may seem. Across all cultures and decades, the way we express our love and gratitude through gifts is different. Looking back just a decade or two ago, below are a few of the most extreme ways we’ve changed the way we give gifts.

More Meaningful

Today more than ever, people want to see that there was thought behind a gift. Perhaps the bouquet you get for someone’s birthday is filled with the flower that corresponds to their birth month. Or maybe you give a loved one a personalized gift at their housewarming party, like a sign or blanket. You could even have jewelry personalized with important names or dates.

You Don’t Need an Occasion

It used to be that you gave and received gifts only on important days — your birthday, anniversary, or the holidays. Today, gift giving isn’t quite so structured. In fact, people tend to appreciate gifts more when they’re not necessarily required, but just because their loved one was thinking of them.

 

group of people sitting around table exchanging gift

The Birth of Online Shopping

Perhaps the only thing more enjoyable than shopping, is shopping in your home while in sweats. But online shopping has done a lot more than just make buying gifts easier, it’s completely reinvented the way we shop for one another. First and foremost, you’re able to view hundreds of items with just the click of a button and easily decide which gift is best. You’re also able to ship gifts straight to your door or the home of someone you love, even if that someone is on the other side of the world!

Corporate Gifting

Years ago, your boss was just the person you reported to and your colleagues were the people you sat next to for eight hours a day. But today, offices are more social than ever before. From in-office bridal showers to after-hours drinks, many people consider their colleagues and employers to be their friends. This change in attitude has also changed the way we look at corporate gifting. No longer is it taboo to send flowers to a colleague for a job well done, or even to a boss or client.

man delivering flowers to woman in an office

Last-Minute Shopping

There used to be no such thing as grabbing a last minute present. Between running from store to store deciding what you want, comparing prices, and getting home to wrap it, most people gave themselves about a week to find the perfect present. But nowadays, we’re happy to say that, that’s a thing of the past! The next time you realize that your best friend’s birthday is tomorrow, or that it’s your anniversary, our same-day delivery will save you time and time again!